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About the firm · the people · the practice

Publicity got messy. Noyse is built for it.

What used to live in a few controlled places now moves everywhere at once. A quote doesn't stay in an interview. A headline doesn't stay in the press. A post doesn't stay on one platform. It travels.

Meet the team
The Noyse makers

The people behind the placements.

01

Noy Assraf Barnes

Founder & CEO
02

Joseph Wolkin

VP, PR
03

Romi Zrihen

VP, Social Media
04

Talia Rothschild

PR Associate
05

Carolien Kornberg

Social Media Associate
06

Edward Daniel

PR Associate
07

Liav Ashbel

Social Media Associate
08

Gabriela Arteaga

Office Manager

Most firms still aren't built for it. Noyse is.

A quote doesn't stay in an interview. A headline doesn't stay in the press. A post doesn't stay on one platform.

It gets clipped, shared, reframed, argued over, and reacted to by people you never intended to reach first. That's the reality now.

Journalists see what's already circulating online. Audiences react before the full story is even out. If those pieces aren't aligned, the problem usually isn't lack of exposure. It's exposure without control.

What exactly we do

We manage publicity as a system.

01
Media relations & narrative.
Tier-1 placements, op-eds, interview pitching, materials that hold up under journalist pressure.
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02
Social media & presence.
Editorial visual systems. Copy that sounds like the organization. End-to-end short-form production.
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03
Influencers, partnerships & amplification.
Creator shortlists, partnership programs that compound audiences, campaigns that actually ship.
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04
Events & conferences.
Before, during, and after. Real-time tracking, interviews, clips, live coordination. Extend the cycle.
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Where our thinking comes from

We think one step beyond the headline.

Journalism01
Business02
Diplomacy03
Foreign Relations04
Security05

Our team comes from rooms where words carry weight. Journalism teaches how stories are shaped. Business teaches how reputation affects growth. Diplomacy teaches how the same message lands differently in different rooms. Security teaches you may not get a second chance to contain it.

So we don't just look at what sounds good in the moment. We think about what a statement signals, what a headline triggers, and what happens when a message leaves your control.

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If it's going public,
it has to be right.

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