The people responsible for the work.
Noyse is a PR & Social media firm led by people with experience across journalism, diplomacy, business, security, and sports. That experience informs how we assess the assignment, advise the client, and produce the work.
Senior leadership stays involved.
Every account has a named senior lead.
That person remains responsible for the direction, key decisions, important materials, and client relationship. The wider team supports research, production, drafting, editing, design, outreach, and coordination.
Clients get the capacity of a team without losing direct access to experienced leadership.
Experience beyond the agency world.
- Journalism
- An understanding of how newsrooms assess stories, what reporters need, and why some ideas move while others do not.
- Diplomacy
- Experience communicating across institutions, governments, communities, cultures, and competing interests.
- Business
- An understanding that communications work must support an actual organizational objective.
- Security
- Awareness of sensitive information, public scrutiny, reputational exposure, and the consequences of careless communication.
- Sports
- Experience with public performance, competition, fast-moving narratives, and communication under pressure.
The people responsible for the work.
Noy Assraf Barnes
Noy Assraf Barnes has built her career across military communications, agency leadership, diplomacy, media, and public affairs. She served in the IDF Spokesperson’s Unit before moving into agency leadership, where she managed client accounts and press delegations. She later held media outreach and strategic communications roles at the Consulate General of Israel in New York. At Noyse, Noy leads client strategy, positioning, and high-stakes communications.
Full bio →
Joseph Wolkin
Joseph Wolkin brings experience across journalism, media, and public relations. His reporting has appeared in Forbes, Newsday, Long Island Weekly, The Times of Israel, and other outlets, covering motorsports and Jewish communal affairs. At Noyse, Joseph leads story development, press materials, op-eds, media outreach, and interview strategy.
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Romi Zrihen
Romi Zrihen leads Noyse’s social media practice, including strategy, content planning, filming, editing, graphic design, and platform execution. Her background spans advertising, marketing communications, production, and agency leadership. At Noyse, Romi directs the team responsible for ongoing content and campaign work.
Full bio →Supported by specialists.
Edward Daniel
Liav Ashbel
Gabriela Arteaga
The wider team supports media research, outreach, drafting, coordination, filming, editing, design, production, and operations under the direction of Noyse’s senior leads.
Talk directly with the team.
Tell us what you are preparing, what needs to change, or what is already moving.