Romi Zrihen understands something that most social media strategists miss: the feed is not where the strategy lives. The strategy lives in the decisions made before anyone opens the app.

As Vice President of Social Media at Noyse, Romi leads the agency’s full social and digital output, from content strategy and influencer programs to paid media and real-time campaign execution. She works across a range of client industries including tech, real estate, business leadership, and impact-driven organizations, bringing the same strategic rigor to a mission-driven nonprofit as she does to a high-growth company managing its public presence.